Case Study
60 Sales Opportunities In 34 Days For An Influencer SaaS Platform + Agency
60 Sales Opportunities In 34 Days For An Influencer SaaS Platform + Agency
Discover
End-to-End Influencer Marketing Platform
Word On The Block is an influencer marketing SaaS platform that helps D2C brands expand their reach through strategic partnerships. Their full-service approach automates the entire process—from identifying niche influencers to briefing, campaign execution, and performance reporting. With access to top-tier creators like MKBHD, Andrew Huberman, and Donut, they give brands the ability to amplify their message at scale.
Client
Word On The Block
Industry
Media, Marketing, SaaS
Year
2024
Discover
End-to-End Influencer Marketing Platform
Word On The Block is an influencer marketing SaaS platform that helps D2C brands expand their reach through strategic partnerships. Their full-service approach automates the entire process—from identifying niche influencers to briefing, campaign execution, and performance reporting. With access to top-tier creators like MKBHD, Andrew Huberman, and Donut, they give brands the ability to amplify their message at scale.
Client
Word On The Block
Industry
Media, Marketing, SaaS
Year
2024
The Problem
Securing Qualified Demos with DTC Brands
When we engaged with the client, they were already running cold email campaigns—but results fell short. Many meetings were with prospects who either weren’t familiar with their services or lacked the budget to move forward. Reaching brands actively looking to scale their influencer campaigns remained a major challenge.
Scarcity of Time Doing It In-House
The team wanted to onboard as many brands as possible in less time. Running outbound in-house was proving costly and time-consuming. They even considered allocating budget to build and train a full BDR team—something that would require significant resources and focus away from core operations.
Heavy Dependence on Referrals
Their pipeline relied almost entirely on word-of-mouth and referrals. Some weeks brought in deals, but others were dry. The lack of predictability made it difficult to plan growth. The client’s goal was to achieve stability and consistency, with an expectation of onboarding 5–10 new brands per month through outbound.
The Problem
Securing Qualified Demos with DTC Brands
When we engaged with the client, they were already running cold email campaigns—but results fell short. Many meetings were with prospects who either weren’t familiar with their services or lacked the budget to move forward. Reaching brands actively looking to scale their influencer campaigns remained a major challenge.
Scarcity of Time Doing It In-House
The team wanted to onboard as many brands as possible in less time. Running outbound in-house was proving costly and time-consuming. They even considered allocating budget to build and train a full BDR team—something that would require significant resources and focus away from core operations.
Heavy Dependence on Referrals
Their pipeline relied almost entirely on word-of-mouth and referrals. Some weeks brought in deals, but others were dry. The lack of predictability made it difficult to plan growth. The client’s goal was to achieve stability and consistency, with an expectation of onboarding 5–10 new brands per month through outbound.
The Solution
Reaching the Right Prospects with the Right Data
We dug deep into the signals DTC brands give when they’re ready to scale their influencer campaigns. By partnering with 20+ contact data providers worldwide, we sourced only the highest-quality contacts. This ensured demo calls were highly qualified—and the client was able to start closing deals faster.
A Performance-Based Partnership
Instead of building and training an in-house SDR team—an expensive and time-consuming process—we partnered on a performance model. The client only paid for the number of qualified brands added to their pipeline, along with a small maintenance fee. This gave them predictable costs tied directly to measurable results.
Always-On Optimization
We ran the outbound system continuously—24/7/365—while constantly optimizing for higher performance. This created a steady, reliable flow of leads and meetings, removing the feast-or-famine cycles they faced before.
Hear it from the client
The Solution
Reaching the Right Prospects with the Right Data
We dug deep into the signals DTC brands give when they’re ready to scale their influencer campaigns. By partnering with 20+ contact data providers worldwide, we sourced only the highest-quality contacts. This ensured demo calls were highly qualified—and the client was able to start closing deals faster.
A Performance-Based Partnership
Instead of building and training an in-house SDR team—an expensive and time-consuming process—we partnered on a performance model. The client only paid for the number of qualified brands added to their pipeline, along with a small maintenance fee. This gave them predictable costs tied directly to measurable results.
Always-On Optimization
We ran the outbound system continuously—24/7/365—while constantly optimizing for higher performance. This created a steady, reliable flow of leads and meetings, removing the feast-or-famine cycles they faced before.
Hear it from the client
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0+
Qualified Sales Opportunities In First 34 Days of Starting Campaigns.
0%
0%
Closing Rate
0hrs
0hrs
saved prospecting manually
0+
0+
Qualified Sales Opportunities In First 34 Days of Starting Campaigns.
0%
0%
Closing Rate
0hrs
0hrs
saved prospecting manually