Case Study
How We Drove 10–15 Qualified D2C Brand Calls Per Month for a Campus Marketing Agency in North America
How We Drove 10–15 Qualified D2C Brand Calls Per Month for a Campus Marketing Agency in North America
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About Our Client
Mosea.io is North America's leading campus marketing agency, specializing in connecting consumer brands with the lucrative college student market. Through their extensive network of student brand ambassadors across American and Canadian universities, Mosea helps companies tap into the $600+ billion spending power of college students.
Client
Mosea
Industry
Media & Marketing
Year
2025
Discover
About Our Client
Mosea.io is North America's leading campus marketing agency, specializing in connecting consumer brands with the lucrative college student market. Through their extensive network of student brand ambassadors across American and Canadian universities, Mosea helps companies tap into the $600+ billion spending power of college students.
Client
Mosea
Industry
Media & Marketing
Year
2025
The Problem
Although Mosea had built an out of the box solution, scaling their outreach to the right brands proved difficult. Their in-house efforts generated conversations, but too many of the calls were unqualified. Prospects either lacked the budget or weren’t prioritising campus marketing. This made it hard for Mosea to consistently connect with brands actively investing in their space.
The Problem
Although Mosea had built an out of the box solution, scaling their outreach to the right brands proved difficult. Their in-house efforts generated conversations, but too many of the calls were unqualified. Prospects either lacked the budget or weren’t prioritising campus marketing. This made it hard for Mosea to consistently connect with brands actively investing in their space.
The Solution
Defined the ICP & Buyer Persona: Mapped out Mosea’s ideal customer profile and decision-makers.
Identified Buying Signals: Tracked indicators that showed which brands were actively investing in campus marketing.
Built Robust Email Infrastructure: Set up accounts on dedicated Google and Microsoft servers for high deliverability.
Launched Targeted Outreach: Reached out to 2,000 qualified brands every week.
Achieved Strong Engagement: Consistently generated a 5–6% reply rate, with ~40% of replies being positive.
The Solution
Defined the ICP & Buyer Persona: Mapped out Mosea’s ideal customer profile and decision-makers.
Identified Buying Signals: Tracked indicators that showed which brands were actively investing in campus marketing.
Built Robust Email Infrastructure: Set up accounts on dedicated Google and Microsoft servers for high deliverability.
Launched Targeted Outreach: Reached out to 2,000 qualified brands every week.
Achieved Strong Engagement: Consistently generated a 5–6% reply rate, with ~40% of replies being positive.
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Qualified Calls Every Month
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Closing Rate
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/mo saved on tech stack & VAs
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Hrs/week saved doing inhouse
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Qualified Calls Every Month
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Closing Rate
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/mo saved on tech stack & VAs
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Hrs/week saved doing inhouse