Jan 10, 2024

How we exponentially grew the pipeline for this performance marketing agency by delivering them +$520k pipeline value in 3 months.

We define a 'Pipeline Value' as meeting-ready leads interested and has the power to invest in your product or services.


The agency was well skilled at one thing - running paid ads at a 7 or more ROAS. So we analysed their current clients and the industries they are working closely with. 

Before they partnered with us:

When we reached out to this client they had all their business coming from pure referrals and word of mouth. They desired to scale the business but didn’t had the time or skill to build a scalable B2B cold outreach system. 

We took them on a partner:

We knew their target market consisted of large, relatively harder-to-penetrate highly educated induviduals. A more custom strategy was necessary to get to the desired outcome.

Instead of our famous high volume high deliverability outbound campaigns, we decided a small-scale, laser-targeted, and hyper-personalized approach would yield the best results.

Here’s how we did it:

Database Sourcing:

We started out by confirming what our clients’ Ideal Customer Profile (ICP) was, i.e. what the characteristics of the companies and people were that they really wanted to have as customers.

With this information, we started scraping the web with our internal tools, building lists of companies that would fit their ICP.

Next, we were able to extract and verify the contact information of all relevant decision makers in key departments that we wanted to target.

Domain & Inbox Setup:

Congruent with our plan to send less volume but better targeted, and more personalized emails, we build a smaller sending setup than usual. Due to the chosen approach we gathered more datapoints on each prospect to create more personalized campaigns. 

Since we were targeting prospects in large edtech corporates, with stronger spam filters, we needed to have excellent email deliverability. We achieved this by our load balancing method in combination with a low volume approach.

Testing & Optimization Strategy:

We put our "small-scale, laser-targeted, and hyper-personalized approach" to work and started sending several small batches of highly personalized email scripts to decision-makers in key accounts. 

The results were overwhelmingly positive, so not much optimization had to be done in this instance. Due to the low sending volume, no spintax was used in the outbound campaigns.

Spam Monitoring:

We closely monitored deliverability of each inbox on all major ESPs (Email Service Provider’s). Meaning that the moment one of our inboxes was not landing in gmail, hotmail, outlook or other email platforms anymore, we were notified and could take that inbox out of our campaigns, and replace it by backups.

Campaign Results:

Before working with us, this performance marketing agency they had no secondary channel for leadflow and sales appointments. 

After our partnership we've switched this 180 degrees, and:

  • Delivered +$520k in pipeline value in 3 months

  • Gave them a consistent client acquisition method

  • Have proven the business model to work

Why you're reading this?

If anything above resonates with your current situation, then this system is exactly what you need. We are helping marketing agencies to build and establish an AI-powered cold outreach system in-house.

That means we’ll teach your team to scale and manage this system in-house so that you don’t have to be dependent on us. Best part is we work on pure performance. 

So if you want this system done and established in your agency in under 3 months book a discovery call with me and we’ll go through your current scenario. 

This call will be purely to discuss about your agency and if we can help you or not, that means there will be no pitching numbers on this call. 

So book a call with me and I’ll be waiting to see you on the other side :) 

Calendly: https://calendly.com/emmanuel-wn/30min